2 ... 2 ...The Business Week blog, Blogspotting, asked for some help in how a blog was different from a print publication.
Here's my take on the matter. As a good blogger, I posed this in the comment section of their blog.
Hi Heather, I'm Matthew Bamberg, a Southern California freelance writer. I have a blog called the Digital Traveler. I write for the Press-Enterprise in the Inland Empire. Since I switch from one type of writing (for the on-ground press) to another (for my blog); I've got a few notes that you might want to take into account.
1. Use numbered and/or bulleted lists on your blog. People really like them because they are easy to skim at the same time as picking up the needed info in a short period of time (gives more time for looking at ads : )
2. Keep your writing in narrative form; tell stories of business successes as well as the interesting flukes of the trade.
3. Make your posts focus on something that can help your readers, say, a tip on investing in the publishing business.
4. Every once in a while focus on a successful business and/or an investment everyone seems to be jumping on. Invite readers to share what they see as the next up and coming business trend.
5. Every once in a while, skip the "we" perspective and get more personal and tell viewers about you, using an "I" perspective.
Last an image never hurts, maybe you guys can take a photo or two for the blog. Remember, a picture is worth a thousand words.
Right now, I'm teaching Photography for Writers and Bloggers at Betterphoto.com, a class which I detail all kinds of these things.
I'm author of the book "Digital Art Photography for Dummies."
Here's my take on the matter. As a good blogger, I posed this in the comment section of their blog.
Hi Heather, I'm Matthew Bamberg, a Southern California freelance writer. I have a blog called the Digital Traveler. I write for the Press-Enterprise in the Inland Empire. Since I switch from one type of writing (for the on-ground press) to another (for my blog); I've got a few notes that you might want to take into account.
1. Use numbered and/or bulleted lists on your blog. People really like them because they are easy to skim at the same time as picking up the needed info in a short period of time (gives more time for looking at ads : )
2. Keep your writing in narrative form; tell stories of business successes as well as the interesting flukes of the trade.
3. Make your posts focus on something that can help your readers, say, a tip on investing in the publishing business.
4. Every once in a while focus on a successful business and/or an investment everyone seems to be jumping on. Invite readers to share what they see as the next up and coming business trend.
5. Every once in a while, skip the "we" perspective and get more personal and tell viewers about you, using an "I" perspective.
Last an image never hurts, maybe you guys can take a photo or two for the blog. Remember, a picture is worth a thousand words.
Right now, I'm teaching Photography for Writers and Bloggers at Betterphoto.com, a class which I detail all kinds of these things.
I'm author of the book "Digital Art Photography for Dummies."
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